Sport has always been a uniter, allowing people of all ages to unite across geographic boundaries and partisanships.
sports industry globally Valued at $2.3 trillion. why? The answer lies in the way people fall in love. The more people participate in sports, the higher the emotional quotient. People love sports because they give everyone the opportunity to play. play better. play better is the cornerstone of the sports industry, but has been a major problem since the birth of sports.
The challenge of improving one’s game has haunted us since the dawn of sports. Peter Drucker said, “You can’t manage what you can’t measure.” But how do you measure your game? In cricket, we only had metrics for conceding (runs scored, wickets won, etc.). There was no tangible way to instantly gain actionable insights to improve your game. There are untapped opportunities out there.
In today’s connected world, technology has a huge impact across industries. But there is something unique about sport that fuels an unprecedented amount of innovation focused on modernizing and evolving one of the world’s most popular passions.
The use of technology in sports is on the rise, but the industry is clearly lagging behind when it comes to adoption. Major innovations have been in broadcasting, including drone technology, motion cameras, and wicket cameras. Wearable devices that assess fitness and health information in athletes are another area of technology intervention. However, the use of technology to improve an athlete’s game is not often seen. There is a huge untapped market in improving player performance that can increase the economic viability of teams and the sports industry as a whole.
Sports technology is still in its infancy in India, but is gaining momentum in line with international trends. Let’s look at some examples.
From the 1970s to the early 2000s, video dominated the domestic box office. It was the first time an Indian cricket team used the technology. However, analysis of the videotape was subjective.
India’s cricket team has signed a deal with a global performance tracking and analytics company to improve their game just days before the 2019 ICC Cricket World Cup kicks off. The device measured distance traveled, speed, acceleration and deceleration. As a result, coaches and support staff were able to analyze and record data on player movement and manage their workload.
Player performance has historically been enhanced by analyzing technique and form using coaching, training, practice, and video analysis. Unfortunately all of the above are highly subjective and two different coaches/players will interpret the same video differently. It does not give objective truth.
If technology can be used to increase precision, dexterity and neutrality, athletes can really progress to the next level of performance. Her state-of-the-art IoT devices allow players and coaches to more objectively observe every practice session and gain a deeper understanding. Besides saving the cost of setting up expensive and cumbersome cameras, users can access insights anytime, anywhere via individual phones connected to these sensors. Essentially anyone, anywhere, anytime access.
Technological advances are improving people’s lives in almost every area of life. It simplifies tasks, increases efficiency, delivers more data, and empowers people to achieve things they once thought impossible. Sport has always been a great leveler, but sport technology has the potential to democratize the industry and give everyone who plays an equal opportunity to ‘play better’.
So why should the sports industry overlook?
Disclaimer
The above views are the author’s own.
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