Media industry veteran Friday Abernethy, who was named the new general manager of NBC Sports Washington on Thursday, said the look and feel of game broadcasts and other shows on the network, and how fans can access that content, will continue until August. It’s much the same as it was before the deal was announced, but enhancements are on the way, including a new digital streaming platform.
“In the short term, I think we’re really excited about reimagining the programming slate outside of live games,” said Abernethy, who has nearly 30 years of industry experience focused on distribution and content licensing. Told in. Interview. “By our full ownership of it, [ask]”How can we go deeper with the team and bring more of that personal element to the fans?”
Abernethy noted that one of the few changes to the Capitals and Wizards broadcasts this season was the addition of Meghan McPeak as a sideline reporter for the Wizards’ games, noting that a new show focused on the team will be announced. It is expected to debut by next season.
After the acquisition, which closed last month, Ted’s son Zach Leonsis, Monumental’s president of media and new business, said Monumental was interested in exploring direct-to-consumer streaming options for the Capitals and Wizards games. I said yes. Broadcast without cable subscription. According to the release, Monumental has adapted his digital platform, ViewLift, to “design, integrate, develop and launch a robust digital experience for mid-Atlantic sports fans across all major streaming devices.” Abernethy said that while the network is focused on supporting traditional linear TV experiences for the time being, it has a potential model to follow if it decides to move to the digital route. That’s what I mean.
Earlier this week, Los Angeles Clippers owner Steve Ballmer launched ClipperVision. This is a direct-to-consumer streaming his platform with six live viewing options, including augmented reality streams with shot probability graphics and stats, live commentary by former players, and Korean and Spanish. -language broadcasting. The service, which does not require a cable subscription, costs him $199.99 in his 74 games this season and includes access to a library of past games and highlights.
Abernethy, who will be responsible for overseeing the day-to-day operations of NBC Sports Washington and will help integrate Monumental into its existing platform, said he’s been watching the reaction to ClipperVision “very closely.” She also launched a standalone subscription streaming service in September with Bally Sports, which this year made her the first regional sports network to stream NHL games live in 4K high dynamic range.New Also keep an eye on the England Sports Network (NESN). Season.
“I think this is kind of the tip of the iceberg in terms of where sports rights are going,” said Abernethy, who has held executive-level positions at Univision for seven years. President and General Manager of NBC 4 and Telemundo. “…I think alternative feeds are very interesting. Betting he may have feeds, he may have multiple languages, all of which are things we are exploring.”
Monumental, which acquired a one-third stake in NBC Sports Washington from Comcast in 2016 and also owns Capital City Go-Go of the NBA G League and Wizards District Gaming of the NBA 2K League, is another gambling-focused startup. I’ve experimented with TV broadcasting before.
In addition to coverage of the Capitals and Wizards, NBC Sports Washington will focus on extensive pre- and post-game coverage of the Washington Commanders and Commanders hosted by Julie Donaldson, the team’s Senior Vice President of Media and Content. It airs daily 30-minute programs. Abernethy said the network has yet to make any decisions about how it will cover Commanders or other local sports teams not owned by Monumental after this season.
“We will explore all the opportunities we can get in the local market,” she said.
Monumental also announced that Washington, DC-based agency HZ will assist with the rebranding effort, and technology solutions provider Diversified will oversee the development of a new production facility near Capital One Arena. Construction is expected to be completed by next season.
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