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Hickory Man Reflects on Sports, Entertainment Career

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Mary Canrobert

Warren Shanahan, a native of Hickory, Massachusetts, is a lovable, enthusiastic, and highly intelligent person, and is the topic of a book in which he writes memories one at a time, coming out in 2023. It is the life history that we hope to become available.

Warren’s memoir begins not from the moment his mother gave birth to him, but from the moment he was reborn. From Chapter 1, “The Book of Revelation”: “Two days ago, after being escorted from my home on Olympia Avenue in Woburn, Massachusetts, on the night of July 10, 1985, I was about to sleep in front of a picnic table. for the paper company my wife used to work for… down the street from our house..it really belongs to you, idiot..on your second night out and you can’t go alone anymore I finally realized how blessed I am to be looking up at him from a picnic table instead of a car crash or a hospital bed when the darkest moments of your life strike.

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After three weeks of classes in the morning, AA meetings at night in a nearby town, and most importantly, complete isolation from alcohol in the hospital, I was discharged on (August 2, 1985). . Over 37 years of blissful drinking journey has begun! “

Warren Shanahan has been reborn.

Naturally, Warren hopes his book will inspire someone else to tackle their addiction and overcome it, but he enjoyed his most unusual career: ticket selling. It’s also meant to share the man’s story.

No, Warren didn’t get drunk and work for highway patrol. He achieved sobriety and went on to work in the ticket sales, sports and entertainment industries, working in various locations including four Olympic Games. Here’s a little chronology.

First: Director of Promotions and Group Sales for the Boston Celtics basketball team.

Second: General Manager of New England (Boston) and San Antonio, Texas, Ticketron offices and members of the company’s National Training and Software Conversion Team.

Third: Ticket staff and show management for the Baltimore Orioles Baseball Club, Arkansas State University in Jonesboro, and the North Carolina Blumenthal Performing Arts Center in Charlotte.

Fourth: Ticket Director for the 1993 World University Games Organizing Committee in Buffalo, New York, and Ticket Operations Manager for the United States Olympic Committee for the 1994 Norway and 1996 Atlanta Olympics.

Fifth: Manager of Olympic Event Tickets for NBC’s VIP Sponsor Client Program during the 2000 Olympic Games in Sydney, Australia and the 2002 Olympic Winter Games in Salt Lake City.

Sixth: Developed technical and training manuals and reporting modules for the Transacta (Ticketpop) computerized ticketing software while hiring and training the entire on-site box office staff in San Juan, Puerto Rico.

I was particularly interested in Warren’s Olympic employment.

His ticketing duties also included building a team of ticketers. One of his tasks is to “put the VIPs in the best seats” and recognize who wants to sit next to or near whom, or who doesn’t want to sit next to or near anyone else. I added that there is a need. Warren made special accommodations available to someone if some of his VIP seats weren’t used. In other words, it would have been beneficial to have him one of Warren’s best pals at the time.

fill a seat

“The worst thing in the world is stadiums half full,” he said. Filling seats — making sure the tickets got to someone — was essential.

Warren next talked about “Olympic Gypsies.” These are people who act in some way in connection with the Olympics and move around with them. But they weren’t the women and men Warren hired, who described the interview technique he called the CIA. Among other requirements, anyone who worked for Warren would never sell tickets to known scalpers. Also, the employee must be willing to work from 16 hours a day to 18 hours a day.

Speaking of scalpers, Warren had to buy tickets from a scalper once. “We wanted VIPs to attend some events, but there weren’t any tickets left,” he recalls Warren.

“Tickets are treated like expensive jewelry, cash or gold,” Warren said, explaining that they were kept under tight security. “Tickets are money.”

“My men were all very dedicated,” Warren reported. Except for one of him who attended the event without a job. Warren shared that attending the event meant it was a reward for hard work.

I asked Warren to tell me about his favorite part of ticketing. Massive Ticket He feels fortunate to be able to serve his country by building operations and staffing well-trained employees to represent us and do what it takes to be successful. increase. In Atlanta, our organization has processed over 200,000 tickets worth his $11 million with no losses or problems. I am grateful to the Lord for the opportunity to contribute to his wonderfully successful Centenary Olympic Games in Atlanta in 1996. “

Looking back at ticket sales years before his Olympic job, Warren said he worked for Ticketron in 1977, handling tickets for what was supposed to be a one-stop tour for Elvis. died before his first concert.

Settled in Charlotte, Warren, a certified Microsoft PC Technology Instructor, developed computer training programs for seniors and began teaching at three centers.

Find him at West Hickory Senior Center

He moved to Hickory in 2018 and has been a free computer tutor at the West Hickory Senior Center ever since. It was there that I met Rose Hefner before she retired as administrative assistant for the Catawba County Council of Seniors at the Senior Citizens Center. Warren was convinced that Rose was his editor, so for many months Rose read many of Warren’s documents and worked on compiling the collection into an autobiography.

“Warren is a teacher at heart and loves helping people,” Rose said. “He’s a kind soul.” In addition to writing his books and teaching computers, he and his two CNAs are caring for his second wife, Sandy, who has Alzheimer’s. doing.

Today is Warren’s birthday. By the time his 2023 birthday approaches, his book will be on the market. The working title is “Warren’s Wandering”. One thing I can guarantee is that it won’t be boring.

Share your story ideas at Marycanrobert@charter.net.

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