Customers can find NKBJ microgreens at the Aiken County Farmers Market on Saturday mornings.
Michael and Vicki Simons, a 31-year-old couple who run a microgreens business together, are there almost every Saturday.
Vicki Simmons explained that microgreens are nutrient-dense seedlings of vegetables and herbs that contain 4 to 40 times more nutrients than mature ones.
“Whatever you prepare, you can add microgreens to add color, flavor, nutrients and texture,” says Vicki Simons.
Michael Simmons is a seedling grower who primarily grows seedlings in growing trays.Vicki Simons manages digital assets such as the website and Facebook page.
Vicki Simons publishes a newsletter to customers and followers every Friday morning at 7am.
When writing newsletters, she tries to take advantage of holidays, ongoing events, or focus on different recipes that subscribers might want to try.
Business started in October 2019. The Simmons started this business because they wanted more people to get the nutrients that microgreens provide.
“We started doing this because we were professional truck drivers. I couldn’t put it in,” says Vicki. Simmons explained. “The thing about it is that they could be pretty slim pickings, or at least they were while we were there. We wanted access to something healthy, so we researched this and started growing our own.
Microgreens are carefully grown for 9 to 12 days. Michael Simons grows his seedlings at home where he can easily control the temperature.
It took the Simmons a while to understand the growing process, but once they did, it became much easier.
Most are grown individually, so Michael Simmons only grows certain saplings together. will be
Simonses has a wide variety of mixes, including sunflowers, spotted peas, sweet flowers, and multiple salad mixes.
Everything Michael Simmons grows is non-GMO. What he grows is also organic.
Patrons return repeatedly to pick up their microgreens at the farmers market or through their NKBJ Microgreens subscription.
According to the website, subscribers get expedited shipping, a wide selection of microgreens, prices lower than farmers’ markets, and free home and business delivery on orders as low as $15.
For Simonses, customers are the most special part of the job.
“It’s special to us. They’re like a second family to us because when you understand what drives your micro green boy, it’s the things they do that are personal with you.” “They share a part of their lives about how they use microgreens. is so great, so we have a very loyal foundation here.”
Michael Simmons said, “Thank you to the people who love what we grow.
In addition, the Simons sell microgreens to caterers, their own catering, and local restaurants like Neon Fig.
One of our best customers is Jenn Kraus, owner of Uprooted Vegan Cuisine. She buys merchandise from Simmons and talks about their business on Instagram.
Michael Simmons has three samples ready to offer to other restaurants in town interested in and wanting to offer microgreens to other restaurants in the Aiken area.
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