SMARTNEWS Launches US Advertising Business, Expands Footprint in US Technology Market

Engaged and educated users make SmartNews a unique and profitable opportunity for advertisers

San Francisco, October 18, 2022 /PRNewswire/ — SmartNews Inc., a global leader in redefining information and news discovery, today announced the launch of its US-focused advertising business. This announcement follows the news of SmartNews’ “Double Unicorn” status. $230 million A Series F investment, allocated for further U.S. investments. America’s advertising business was chief advertising business officer at SmartNews and a longtime Google advertising executive. Kevin O’Kane.

With more than 50 million downloads to date and more than 1 billion articles viewed monthly on the platform, SmartNews has opened the door for US advertisers to leverage its lucrative momentum and user base. rice field. SmartNews user demographic highlights include:

• high engagement: SmartNews is the leader in user engagement in the news app industry, with an average user spending 19 minutes per day on the app. *
• Highly educated and high income potential: Compared to the average US citizen, the average SmartNews user is highly educated and has a high annual household income.⁺

Other advertising platform strengths include:

• Trusted by both users and brands: SmartNews is recognized as the least biased app on the market for its commitment to coverage from all perspectives. In addition to over 3,000 trusted sources of balanced information, SmartNews’ rigorous third-party verification ensures the safety of the brands featured on our platform.
• Local and National News: SmartNews supports both local and national journalism, giving users access to all the information they need to make informed, fact-based decisions.

“After being the #1 news app in the world, Japan For decades, launching an advertising business in the United States marks the next natural step in our evolution as a global company. ” Ken Suzuki, CEO of SmartNews. “We are excited to give US advertisers the opportunity to leverage our platform to reach the most engaged audience of any news app on the market today.”

“SmartNews is excited to take on this new challenge of leading the US advertising business. Kevin O’Kane, Chief Advertising Operations Officer, SmartNews. “After working at Google for over 10 years, I was drawn to SmartNews because it has a unique and competitive advertising value proposition that no one else in the market can claim. You can fully leverage the power of the platform and maximize your return on investment.”

For more information on advertising opportunities on SmartNews, please visit: https://us-advertising.smartnews.com

*Source: Comscore data, January 2022
⁺Source: Education: US Census Bureau + Comscore Plan Metrix, June 2022

About smart news

Founded in 2012, smart news is the world’s leading information and news discovery company dedicated to providing quality information to those who need it. SmartNews delivers the news that matters to millions of users with its proprietary machine learning technology and its relationships with over 3,000 global publisher partners.

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SOURCESmartNews, Inc.

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