Bader Al Shuaibi and Bashar al-Shatti are the first artists to sign with Sony Music Middle East.
Our partnership with GHMZA sees a new wave of Khaleeji pop artists emerging across the Gulf Cooperation Council (GCC) region.
Dubai/Kuwait City, 19 October 2022 – Sony Music Entertainment Middle East and Ghmza, a Kuwait-based creative studio, music and video production company, today announced a new partnership to produce music and promote emerging Khaleej pop artists across the Middle East.
Under this partnership, the famous actor and Arabic pop singer Badr al-Shuaibiand Kuwaiti singer, songwriter and television personality Bashar al-Shatty They are the first two artists to work with Sony Music Middle East under the new partnership.
Khaleeji Pop Reinvented Pioneer, Badr al-Shuaibi With over 1 billion audio and video streams and 3 million social media followers, he has built a career pioneering new sounds and styles. He released his first single, ‘An Hob’, on the day of his announcement from Sony Music His Middle East, along with his exciting New Music video. With ambition to become a global Arab talent that will be a major breakthrough in 2023, Badr Al-Shuaibi also has a single and a new album slated for release later this year.
“The opportunity to join the Sony Music team and share my music and vision with more people around the world is a dream come true. Badr al-Shuaibi“I look forward to evolving as an artist and, with everyone’s support, I look forward to putting my sound and culture on the world map for my fans.”
Bashar al-Shattybest known for his songs Hal Bilhabib When Habib El Dona The former Arab Idol judge will release his first single from Sony Music Middle East in November 2022, with more projects lined up through the new year.
“I feel lucky to have enjoyed a career in television and film so far and look forward to connecting more deeply with my fans through music,” he added. Bashar Al-Shatty. “I can’t wait to share my sound and work with the Ghmza and Sony Music teams to take the genre to even greater heights.”
“We are very excited to partner with the talented team at Ghmza. Mike Fairburn, General Manager, Sony Music Entertainment Middle East“The Middle East and North Africa are dynamic hotbeds of talent and musical innovation, with young populations continuing to drive new waves of sounds and collaborations, reaching an ever-growing audience of Arabic-language listeners around the world. We believe strongly in always putting the artist first and providing them with the right tools and expertise they need to reach their fans.Through this new partnership, we are discovering and nurturing exciting new Carriage Pop talent. We look forward to supporting and showcasing what the Middle East has to offer.”
Ghmza founder and CEO Thamer Al Thamer said: “Sony Music has decades of experience in the industry, giving our artists access to music and production professionals around the world and providing new platforms to reach a wider audience. As a culturally diverse region rich in musical talent, we have a lot to offer and now is the time to showcase it to the world and grow our genre.”
This partnership has come as the MENA region has become one of the fastest growing regions for music. According to IFPI’s Global Music Report 2022, more than half (54%) of people in the MENA region listen to at least one Middle Eastern genre, and revenue in the region has increased by 35%. Through its partnership with Sony Music Middle East and Ghmza, the company aims to contribute to the growth of the industry by supporting and nurturing Middle Eastern creative talent, Khaleeji pop beliefs, and the emergence of the genre as the MENA sound. increase. This will also expand Sony Music Entertainment’s footprint throughout the region.
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