Warner Bros. Discovery’s MotorTrend Group, which specializes in automotive lifestyle content and operates the “MotorTrend” cable network, is transitioning to free, ad-supported streaming (FAST).
MotorTrend Group has partnered with Samsung TV Plus to launch the MotorTrend FAST channel on October 26th in the US and Canada. The channel will be Warner Bros. Discovery’s first entertainment-based FAST channel and his first foray into free, ad-supported streaming TV, following “CNN Replay” and “CNN Resuma.”
The MotorTrend Channel provides access to shows from across the vast library of automotive content owned by MotorTrend Group, an extension of the brand to make content available to audiences in new and traditional media formats Next step in planning.
In this channel you will find several themed programming blocks. The weekend is devoted to content from his two most popular experts on MotorTrend: David Freiburger and Mike Finnegan, who specialize in automotive chaos theory. Or hot rod.
“One of the most common requests among tens of millions of fans is ‘access.’ Access to a vast catalog of premium automotive storytelling. MotorTrend FAST TV is a digital and TV subscription service. Alex Wellen, Global President and General Manager of Motor Trend Group, said: variety“We can’t think of a better partner to launch this important pillar for our business. This is a milestone in our mission to introduce and inspire automotive culture to car enthusiasts around the world.”
The addition of the MotorTrend channel comes shortly after the launch of “Ride or Drive,” its own Samsung-owned and operated automotive FAST channel on Samsung TV Plus, at a time when the service is expanding its FAST service almost monthly. will be split.
Samsung Electronics SVP of Product and Marketing Sang Kim commented on the addition of MotorTrend to the channel lineup on Samsung TV Plus. variety“Consumers continue to fall in love with FAST as a source of premium live content. Because we offer premium entertainment experiences, we continue to expand and strengthen our partnerships with top networks and creators, including MotorTrend, to keep consumers connected at all times, from local news and sports to home, lifestyle, automobiles and more. We want to give you entertainment content that you can enjoy any way you like.”
Variety Intelligence Platform estimated in April that revenue from advertising on FAST will reach $3.9 billion by 2022 and $6.1 billion by 2025. The Warner Bros. Discovery brand will be joining him in 2023.
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