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As Election Day approaches, candidates and outside groups are courting Spanish-speaking voters in an interesting and widespread battle over Latino voters.
A recent NBC News/Telemundo poll of Latinos found that Democrats lead Republicans by 21 points, but the gap is smaller than in past polls when asked which party they want to control Congress. was also found to be small. Polls show that among those who read news in Spanish, or a combination of English and Spanish news (not just English), and among those who preferred to be interviewed in Spanish, Democrats We also found that the was leading slightly more.
Against this backdrop, more than $25 million has been spent on Spanish-language advertising in the House and Senate elections since Labor Day, according to data from ad-tracking firm AdImpact.
Below, we take a look at the five congressional elections that pulled in the latest advertising dollars from Labor Day (including those booked up to Election Day).
Arizona Senate: $4.4 million
The top two Spanish-language ad spending parliamentary elections come as no surprise. Two Sun Belt races with a significant percentage of Latinos as part of the electorate.
In the Arizona Senate race, Democratic Senator Mark Kelly faced off against Republican Rep. Blake Masters to narrowly win the Nevada Senate race.
Nearly 90% of that spending comes from Democrats, with the Democratic-leaning Senate Majority PAC spending $1.9 million, Kerry’s campaign $1.2 million, and the Democratic Senate Election Committee nearly $800,000.
On the Republican side, the National Republican Senate Committee is spending $440,000, with an outside group called Citizens for Sanity pitching another $180,000.
Nevada Senate: $4.3 million
The campaigns of Nevada Democratic Senator Catherine Cortez Mast and Republican Adam Laxalt have followed a similar trend on the Democratic side.
Senate-majority PAC is the top spender with $1.9 million, while Cortez Mast’s campaign trails with $546,000. DSCC and some external groups are also participating.
However, Spanish spending is largely split on the Republican side, with over $800,000 coming from the Growth Action Club, $660,000 from the NRSC, and about $82,000 from the Laxalto campaign.
California-22: $3 million
Republican Rep. David Baradao faces Democrat Rudy Salas in the House election at the top of the list.
Democrats spend almost $2 million to every $1 million Republicans spend, with spending split between party committees and top outside groups.
Texas-28: $1.7 million
Democrats have the upper hand here, with Spanish spending just under $1.1 million since Labor Day.
But Republicans spent a good amount, almost $600,000.
Texas-15: $1.5 million
This is the only top five race in which Republicans outnumber Democrats in Spanish-language media.
honorable mention
Nevada-04, Texas-34 and California-13 were the other races with over $1 million in Spanish-language ad spend since Labor Day. (More than $900,000 was spent in the Florida Senate election).
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