Shanghai, October 20, 2022 /PRNewswire/ — VETRESKA FUTURE PET FOOD, SingaporeVETRESKA, a subsidiary of China’s leading pet lifestyle brand VETRESKA, recently $50 million A strategic investment from Quest FoF, the VCC of a leading pan-Asian agricultural conglomerate. Earlier this year, VETRESKA’s parent company also announced it had completed three rounds of funding, raising an undisclosed eight-figure US dollar for him in two years. With strategic investment, VETRESKA’s creativity and branding expertise is now complemented by an upstream base of new investors.
Photo: VETRESKA Oasis Cactus Pet Supplies
VETRESKA CO-FOUNDER & CEO Donald King Since its inception in 2017, Betreska has experienced strong growth around the world. Today, we are on the brink of taking the next step as a company. This new joint venture will not only act as a catalyst for us to move forward, but it is also the ideal vehicle to effectively address the shortcomings of our past upstream.Our pet supplies and pet food business will be split into two separate entities and their respective teams will be led by more focused and professional teams to enable greater operational dynamism over the next five years. “
Quest FoF Advisor Tandip Singh said: This joint partnership between his VETRESKA, a pet industry branding and marketing expert, and Quest FoF is a solid partnership with leading industrial agri-food companies across Asia, specializing in upstream feed production and breeding farms. is tied Bringing a new dimension to the pet industry across all essential proteins. Asia Pacific region. “
Comprehensive upgrade of the industrial chain
Upon completion of this strategic investment, VETRESKA’s pet supplies and pet food divisions will be spun out as two separate businesses.In line with the Group’s roadmap for the next stage of growth, new Singapore Subsidiary VETRESKA FUTURE PET FOOD will fully manage the pet food business as part of the company’s multi-brand portfolio. Through this new business and organizational restructuring, the Group will operate more efficiently, better target the distribution of its brands and products, and make a more comprehensive and professional range of pet food and supplies available to consumers around the world. can.
In addition, VETRESKA leverages the rich resources of strategic partners in global food raw material procurement, production and processing to build a high-quality overseas pet food supply chain system, and research and development through cooperation with well-known enterprises. promote.Research and academic institutions, including specialized veterinary channels Singapore Top university veterinary institutes around the world. Combining new trends in the pet food industry with the latest research findings on animal nutrition and animal behavior, the company plans to develop a more comprehensive product matrix to meet the feeding needs of consumers around the world.
Rapid expansion of global business
The past three funding rounds earlier this year have fueled VETRESKA’s rapid expansion and growth in the global market. In August of this year, VETRESKA established its overseas headquarters. Singaporebusiness development, direct-to-consumer (DTC) business, branding and marketing, building a strong team to integrate core business and supply chain functions China For global brand expansion plans.In the same month, VETRESKA New York Participated in SUPERZOO, the largest pet trade show in the United States.
In 2022, VETRESKA’s online business is growing rapidly, including a website for the North American market and Amazon’s flagship store. The company partners with major retail chains and department stores in many countries and regions. North America, Southeast Asia, Japan And South Korea, paving the way for the next phase of the company’s overseas expansion.
For more information, please visit https://vetreskanyc.com/.
About Betreska
Founded in 2017, VETRESKA is a fast growing pet lifestyle brand. ChinaInspired by everything invented to make human life more enjoyable and comfortable, VETRESKA provides pet lovers with products that incorporate fun and functional designs to help people live and live with their pets. We strive to share the joy of
Since its founding, it has a lineup of popular products, including many best-selling products such as soilless cat grass, oasis cactus cat tree, watermelon kitty cove, and bubble pet carrier.
from 2021 June 2022, VETRESKA has completed three funding rounds, of which Series B3 was led by Altrui Investment and heavily invested by BOJIA Capital. Series B2 was fully subscribed by existing shareholder, Clearvue Partners, and Series B+ was invested exclusively by existing shareholder, his BOJIA Capital. In 2020, VETRESKA will $20 million In its two funding rounds, Series B was led by private equity firm Clearvue Partners, Series A2 earlier in the year was led by China Growth Capital, followed by SIG China, which oversubscribed in its Series A+ funding round. Early investors include Galileo Venture, IDG Capital and Hejun Capital.
Source VETRESKA
.
Comments
Post a Comment