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Another big weekend for Sacramento's entertainment and local economy

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There’s no shortage of things to do in Sacramento this weekend. For those working in the city’s tourism industry, we believe it means a lot for the city. At Visit Sacramento. His first day at the city’s newest music festival, GoldenSky, takes place on Saturday. The country music festival is produced by the same organizers as the long-running festival Aftershock. Testa said the brains behind Aftershock wanted to bring another festival to the city after such success in Sacramento.About 160,000 people attended this year, according to Visit Sacramento. and about 65% of them came from outside the region. “The economic footprint goes well beyond the festival’s gates, and these people are in town for days. The new GoldenSky festival is estimated to bring in about $10 million in its first year. | RELATED | KCRA Weekend Roundup: Things To Do in the Sacramento Area October 14-16 “We are so excited to be here in Sacramento and kick off with our local partners,” said Holly Dosher, Director of Marketing, GoldenSky. I’m here. It was great working with everyone. Sherry Moranville, general manager of the Residence Inn by Marriott in downtown Sacramento, said she’s been watching. “October is a great month for Sacramento,” she said. “All of this will get people out, encourage travel, and put tax dollars back into our economy.” We estimate that more will be spent in the city.

There’s no shortage of things to do in Sacramento this weekend. For those working in the city’s tourism industry, we believe it means a lot for the city.

Visit Sacramento’s Mike Testa said:

The city’s newest music festival, GoldenSky, opens on Saturday. The country music festival is produced by the same organizers as the long-running festival Aftershock. Testa said the brains behind Aftershock wanted to bring another festival to the city after such success in Sacramento.About 160,000 people attended this year, according to Visit Sacramento. and about 65% of them came from outside the region.

“The spending that occurs at these festivals is huge,” said Testa. “The economic footprint is well beyond the gates of the festival and these people are in town for days.”

Aftershock brought in about $30 million to the region, Testa said. His new GoldenSky festival is estimated to bring in about $10 million in its first year.

| | RELATED | KCRA Weekend Roundup: Things to Do in the Sacramento Area October 14-16

Holly Doscher, Director of Marketing at GoldenSky, said:

“It’s been incredible to work with everyone. To all the fans who love our country, have a new demographic on our property, and make it a great experience for everyone.” I am excited to meet you.”

Sherry Moranville, general manager of the Residence Inn by Marriott in downtown Sacramento, said she sees a rush of bookings for every big event or festival.

“October is a great month for Sacramento,” she said. “All of this is getting people out, getting people to travel, and putting taxes back into the economy.”

Visit Sacramento estimates that more than $50 million will be spent in the city next weekend between Aftershock, GoldenSky and Ironman California.

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